'CSR: A Return on Integrity' - Michael McKinney's Blog Post - March 7, 2007

Michael McKinney's Blog Post is entitled, "A Return on Integrity."

McKinney discusses a report, "Step Up: A Call for Business Leadership in Society" from the Boston College Center for Corporate Citizenship.

McKinney says, "While there are all manner of small steps that could be taken to strengthen the business-society relationship, four important areas stand out as ones where progress offers enormous potential returns:

• Challenging the short-term perspective of the capital markets

• The respective roles of business and government in public policy

• Creating a soft landing to globalization

• Courageous leadership" Read Complete Post

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